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Meet Lance! If you own a dog, he might be your new best friend. Learn how Lance can help you.

 

 

Meet Robin! If you are in the process of buying a home, having Robin on your side is a good thing.

Pay Per Click (PPC) can be a good, effective way to market and attract visitors to a web site, however, in my opinion, PPC is (or can be) expensive in the long run if not managed correctly. Expensive in terms of you spending lots of money and not getting the returns you need.

Once your PPC campaign has been running for a while, you should be able to cut down on spending while maintaining and/or increasing your returns. The idea is, you should not care how much money you spend each month, AS LONG AS you generate enough profit to cover the cost.

The great thing about PPC is it’s immediate and you control the cost. To gain the largest ROI and have the greatest feedback from a PPC campaign, the web site traffic must to be analyzed. You need to track if the “click though traffic” is converting and/or performing the intended task.

Few Tips to Manage Your PPC Campaign

1. Spend time researching key words. The more a key phrase is searched on, does not mean that phrase is profitable.
2. Determine what key words or phrases give you the highest “conversion” rate.
3. Determine a rough estimate of the amount of money that could be spent in the PPC campaign each day, meaning, come up with a budget and goals. At a minimum, manage your campaign budget against the results.
4. Writing the PPC ad description text and tweaking your landing page on the click through dramatically effect your results.

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